Privacy Policy

At DIJI TECHNOLOGY LTD, we are committed to protecting your privacy and ensuring the security of your personal information in accordance with UK GDPR and the Data Protection Act 2018. This policy explains how we collect, use, disclose, store, and protect your personal data when you use Pawla.



1. Introduction and Our Commitment to Privacy

DIJI TECHNOLOGY LTD (“we”, “us”, “our”, or “Company”) is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, store, and protect your personal data when you use Pawla, our social networking application for dog owners and enthusiasts (“the App” or “Pawla”).
This Privacy Policy is governed by the laws of England and Wales and complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
By using Pawla, you acknowledge that you have read, understood, and agree to this Privacy Policy. If you do not agree with this policy, please do not use the App.


2. Company Information and Data Controller

DIJI TECHNOLOGY LTD is the data controller responsible for your personal data.
Company Name: DIJI TECHNOLOGY LTD
Company Number: 16360250
Registered Office Address:
3rd Floor 86-90 Paul Street
London, England
EC2A 4NE
United Kingdom
For privacy-related inquiries, please contact us at:
Email: support@pawla.app
Website: www.pawla.app
We are registered with the Information Commissioner’s Office (ICO) and comply with all applicable data protection laws in the United Kingdom.


3. Personal Data We Collect

We collect the following categories of personal data:
CONTACT INFORMATION (Linked to Your Identity):
• Name
• Email Address
• Phone Number
• Other User Contact Information (e.g., usernames, profile identifiers)
LOCATION DATA (Linked to Your Identity, Used for Tracking):
• Precise Location (GPS coordinates, exact addresses)
• Coarse Location (approximate location, city/region)
• Physical Address
USER CONTENT (Linked to Your Identity):
• Photos and Videos (profile pictures, dog photos, event photos)
• Emails and Text Messages (messages sent through the App)
• Profile Information (dog breed, age, preferences)
• Posts and Comments
USAGE DATA (Linked to Your Identity, Used for Tracking):
• Product Interaction (features used, screens viewed, actions taken)
• Browsing History (within the App)
• Search History (searches performed in the App)
• App Usage Patterns and Preferences
DIAGNOSTICS DATA (Used for Tracking, Not Linked to Identity):
• Crash Data (error reports, crash logs)
• Performance Data (app performance metrics, loading times)
• Device Information (device type, operating system, app version)
We collect this data directly from you when you:
• Create an account
• Complete your profile
• Use location-based features
• Upload photos or videos
• Send messages or communicate with other users
• Interact with app features
• Report issues or contact support


4. How We Use Your Personal Data

We use your personal data for the following purposes:
APP FUNCTIONALITY:
• To create and manage your account
• To match you with nearby dog owners and activities
• To enable communication between users
• To display your profile to other users
• To provide location-based services
• To facilitate meetups and events
• To send you notifications and updates
ANALYTICS:
• To analyze app usage and improve our services
• To understand user preferences and behavior
• To optimize app performance and features
• To conduct research and development
• To measure the effectiveness of features
DEVELOPER’S ADVERTISING OR MARKETING:
• To send you promotional materials (with your consent)
• To notify you about new features and updates
• To conduct marketing campaigns (opt-out available)
TRACKING:
• To track your usage across apps and websites owned by other companies (with your consent)
• To provide personalized experiences
• To measure advertising effectiveness
We only use your personal data for legitimate business purposes and in accordance with applicable data protection laws. We will not use your data for purposes incompatible with those described in this policy without your explicit consent.


5. Legal Basis for Processing (GDPR)

Under UK GDPR, we process your personal data based on the following legal bases:
CONSENT:
• When you explicitly consent to data processing (e.g., marketing communications, tracking)
• You can withdraw consent at any time through app settings or by contacting us
CONTRACT PERFORMANCE:
• To provide and maintain the App’s core functionality
• To fulfill our Terms of Service with you
• To enable features you request
LEGITIMATE INTERESTS:
• To improve and develop our services
• To ensure app security and prevent fraud
• To analyze usage patterns for service improvement
• To provide customer support
LEGAL OBLIGATION:
• To comply with applicable laws and regulations
• To respond to legal requests or court orders
• To protect our rights and interests
We will always ensure that our legitimate interests do not override your fundamental rights and freedoms.


6. Data Sharing and Disclosure

We do NOT sell your personal data to third parties. We may share your data only in the following circumstances:
WITH OTHER USERS:
• Your profile information (name, photos, dog information) is visible to other users as part of the App’s functionality
• Your approximate location is shared to enable matching with nearby users
• Your messages are shared with intended recipients
• Exact addresses are never publicly displayed
WITH SERVICE PROVIDERS:
• Cloud hosting providers (for data storage)
• Analytics services (for app improvement)
• Customer support platforms
• Payment processors (if applicable)
• All service providers are bound by strict confidentiality agreements
WHEN REQUIRED BY LAW:
• To comply with legal obligations or court orders
• To respond to government requests
• To protect our rights, property, or safety
• To prevent fraud or abuse
BUSINESS TRANSFERS:
• In the event of a merger, acquisition, or sale of assets
• Users will be notified of any change in data ownership
WITH YOUR CONSENT:
• We may share data with third parties if you explicitly consent
• You can withdraw consent at any time
We require all third parties to respect your privacy and handle your data in accordance with applicable data protection laws.


7. Data Tracking and Cross-App Tracking

We may use your data for tracking purposes across apps and websites owned by other companies. This includes:
DATA USED FOR TRACKING:
• Contact Information (name, email, phone)
• Location Data (precise and coarse location)
• Usage Data (product interactions, app usage patterns)
• Diagnostics Data (crash data, performance data)
PURPOSES OF TRACKING:
• To provide personalized advertising (with consent)
• To measure advertising effectiveness
• To analyze user behavior across platforms
• To improve our services
YOUR RIGHTS:
• You can opt-out of tracking through your device settings
• You can disable tracking in the App’s privacy settings
• You can withdraw consent for tracking at any time
• Disabling tracking may limit certain app features
We respect your privacy choices and will honor your tracking preferences. We do not engage in tracking that is not disclosed in this policy.


8. Location Data and Privacy

We collect and use location data to provide location-based services:
TYPES OF LOCATION DATA:
• Precise Location (GPS coordinates, exact addresses) – Used for App Functionality and Analytics, Linked to Your Identity, Used for Tracking
• Coarse Location (approximate location, city/region) – Used for App Functionality and Analytics, Linked to Your Identity, Used for Tracking
• Physical Address – Used for App Functionality and Analytics, Used for Tracking
HOW WE USE LOCATION DATA:
• To match you with nearby dog owners and activities
• To show you relevant events and meetups in your area
• To provide location-based recommendations
• To analyze usage patterns and improve services
PRIVACY PROTECTIONS:
• Exact addresses are never publicly displayed to other users
• We use approximate location data for matching purposes
• Location data is stored securely and encrypted
• You can disable location services at any time in device settings
• Disabling location services may limit app functionality
We do not continuously track your location when the app is not in use. Location data is collected only when you actively use location-based features.


9. Data Security Measures

We implement comprehensive security measures to protect your personal data:
TECHNICAL MEASURES:
• Encryption of data in transit (using TLS/SSL)
• Encryption of data at rest (stored data)
• Secure authentication and access controls
• Regular security audits and assessments
• Firewall and intrusion detection systems
• Secure backup and disaster recovery procedures
ORGANISATIONAL MEASURES:
• Limited access to personal data on a need-to-know basis
• Employee training on data protection
• Confidentiality agreements with all staff
• Regular security reviews and updates
• Incident response procedures
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security. We encourage you to:
• Use strong passwords
• Keep your account credentials confidential
• Enable two-factor authentication if available
• Report any security concerns immediately


10. Data Retention and Storage

We retain your personal data only for as long as necessary:
RETENTION PERIODS:
• Account Data: Retained while your account is active and for 30 days after deletion
• Location Data: Retained for 90 days after last use, then anonymized
• Messages and Communications: Retained for 1 year after last message
• Usage Data: Retained for 2 years for analytics purposes
• Crash and Diagnostic Data: Retained for 90 days
• Marketing Data: Retained until you opt-out or unsubscribe
LEGAL REQUIREMENTS:
• Some data may be retained longer if required by law
• Financial records: 7 years (if applicable)
• Legal disputes: Until resolution plus applicable limitation period
DELETION:
• You can request deletion of your data at any time
• We will delete data within 30 days of your request
• Some data may be retained in anonymized form for analytics
• Data may be retained if required by law or for legitimate business purposes
STORAGE LOCATION:
• Your data is stored on secure servers in the United Kingdom and European Economic Area (EEA)
• We do not transfer your data outside the UK/EEA without adequate safeguards
• If international transfers occur, we ensure appropriate protection mechanisms are in place


11. Your Rights Under UK GDPR

Under UK GDPR and the Data Protection Act 2018, you have the following rights:
RIGHT OF ACCESS:
• You can request a copy of all personal data we hold about you
• We will provide this within 30 days (free of charge)
• Request through app settings or by contacting us
RIGHT TO RECTIFICATION:
• You can correct inaccurate or incomplete data
• You can update your profile information through the App
• We will correct errors promptly upon request
RIGHT TO ERASURE (“Right to be Forgotten”):
• You can request deletion of your personal data
• We will delete data within 30 days unless retention is required by law
• You can delete your account through app settings
RIGHT TO RESTRICT PROCESSING:
• You can request that we limit how we use your data
• We will comply while investigating your request
• Applicable when data accuracy is contested or processing is unlawful
RIGHT TO DATA PORTABILITY:
• You can request your data in a structured, machine-readable format
• We will provide this within 30 days
• Allows you to transfer your data to another service
RIGHT TO OBJECT:
• You can object to processing based on legitimate interests
• You can object to direct marketing (opt-out available)
• You can object to automated decision-making
RIGHT TO WITHDRAW CONSENT:
• You can withdraw consent for data processing at any time
• Does not affect processing that occurred before withdrawal
• Withdraw through app settings or by contacting us
To exercise these rights, contact us at support@pawla.app or use the app’s privacy settings.


12. Cookies and Similar Technologies

We use cookies and similar technologies to enhance your experience:
TYPES OF COOKIES:
• Essential Cookies: Required for app functionality (cannot be disabled)
• Analytics Cookies: Used to analyze app usage and improve services
• Preference Cookies: Remember your settings and preferences
• Marketing Cookies: Used for advertising and marketing (with consent)
PURPOSES:
• To remember your login status
• To personalize your experience
• To analyze app usage patterns
• To provide targeted content
• To measure advertising effectiveness
YOUR CHOICES:
• You can control cookies through your device settings
• You can disable non-essential cookies in app settings
• Disabling certain cookies may limit app functionality
• You can clear cookies at any time
We respect your cookie preferences and honor your choices. We do not use cookies for purposes not disclosed in this policy.


13. Third-Party Services and Integrations

Our App may integrate with third-party services:
THIRD-PARTY SERVICES:
• Cloud hosting providers (data storage)
• Analytics platforms (usage analysis)
• Payment processors (if applicable)
• Social media platforms (optional sharing)
• Map services (location features)
DATA SHARING:
• We share necessary data with service providers to enable functionality
• All service providers are bound by strict data protection agreements
• We require service providers to comply with applicable data protection laws
• We do not sell your data to third parties
THIRD-PARTY PRIVACY POLICIES:
• Third-party services have their own privacy policies
• We encourage you to review third-party privacy policies
• We are not responsible for third-party privacy practices
• You can opt-out of third-party integrations through app settings
We carefully select third-party service providers and ensure they meet our privacy and security standards.


14. Children’s Privacy

Pawla is NOT intended for children under 13 years of age:
AGE REQUIREMENTS:
• Users must be at least 16 years old to use Pawla
• Users under 16 may only use Pawla with parental consent and supervision
• We do not knowingly collect personal data from children under 13
IF WE DISCOVER CHILDREN’S DATA:
• We will immediately delete the account and associated data
• We will notify parents or guardians if we discover a child’s account
• We will take steps to prevent future collection of children’s data
PARENTAL RIGHTS:
• Parents can request access to their child’s data
• Parents can request deletion of their child’s data
• Parents can withdraw consent for data processing
If you are a parent or guardian and believe your child has provided us with personal data, please contact us immediately at support@pawla.app. We will promptly investigate and take appropriate action.


15. International Data Transfers

We primarily store and process your data in the United Kingdom:
DATA STORAGE LOCATION:
• Your data is stored on secure servers in the United Kingdom
• We may also store data in the European Economic Area (EEA)
• We ensure adequate protection for all data storage locations
INTERNATIONAL TRANSFERS:
• If we transfer data outside the UK/EEA, we ensure appropriate safeguards
• We use Standard Contractual Clauses (SCCs) where necessary
• We ensure that international transfers comply with UK GDPR
• We only transfer data to countries with adequate data protection laws
YOUR RIGHTS:
• You will be notified of any international data transfers
• You can object to international transfers (may limit app functionality)
• You can request information about data transfer locations
We are committed to protecting your data regardless of where it is stored or processed.


16. Automated Decision-Making and Profiling

We may use automated processing for certain features:
AUTOMATED PROCESSING:
• Matching algorithms to connect you with nearby users
• Recommendation systems for activities and events
• Content personalization based on your preferences
• Fraud detection and prevention
PROFILING:
• We may create profiles based on your usage patterns
• Profiles are used to improve your experience
• Profiles are used for analytics and service improvement
• You can opt-out of profiling through app settings
YOUR RIGHTS:
• You have the right not to be subject to automated decision-making
• You can request human review of automated decisions
• You can object to profiling
• You can request information about automated processing
We do not make significant automated decisions that significantly affect you without your consent or human oversight.



17. Data Breach Notification

In the event of a data breach:
OUR OBLIGATIONS:
• We will notify the Information Commissioner’s Office (ICO) within 72 hours if the breach poses a risk to your rights
• We will notify you without undue delay if the breach poses a high risk to your rights
• We will provide clear information about the nature of the breach
• We will explain measures taken to address the breach
NOTIFICATION DETAILS:
• Description of the breach
• Categories of data affected
• Likely consequences of the breach
• Measures taken or proposed to address the breach
• Contact information for inquiries
PREVENTION:
• We implement security measures to prevent breaches
• We regularly monitor for security incidents
• We have incident response procedures in place
• We conduct regular security assessments
If you suspect a security breach, please contact us immediately at support@pawla.app.


18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time:
UPDATES:
• We will update the “Last Updated” date when changes are made
• For material changes, we will notify you through:

• Push notifications

• In-app messages

• Email to your registered address

• Prominent notice in the App

YOUR CONTINUED USE:
• Continued use of Pawla after changes constitutes acceptance of the updated policy
• If you do not agree with changes, you should stop using the App and delete your account
• You can review the current policy at any time in the App
RECOMMENDATION:
• We recommend reviewing this policy periodically to stay informed
• The most current version is always available in the App
• Previous versions are available upon request
We will not make retroactive changes that reduce your rights without your explicit consent.


19. Contact Information and Complaints

If you have questions, concerns, or wish to exercise your rights:
CONTACT US:
DIJI TECHNOLOGY LTD
3rd Floor 86-90 Paul Street
London, England
EC2A 4NE
United Kingdom
Email: support@pawla.app
Website: www.pawla.app
We aim to respond to all privacy inquiries within 5 business days.
FILING A COMPLAINT:
If you are not satisfied with how we handle your personal data, you have the right to file a complaint with:
Information Commissioner’s Office (ICO)
Wycliffe House
Water Lane
Wilmslow
Cheshire SK9 5AF
United Kingdom
Website: www.ico.org.uk
Phone: 0303 123 1113
We encourage you to contact us first to resolve any concerns before filing a complaint with the ICO.


20. Additional Information

DATA CONTROLLER:
DIJI TECHNOLOGY LTD is the data controller for your personal data processed through Pawla.
DATA PROTECTION OFFICER:
For privacy-related inquiries, please contact us at support@pawla.app. We will respond to all inquiries promptly and in accordance with applicable data protection laws.
LINKS TO OTHER POLICIES:
This Privacy Policy should be read in conjunction with:
• Our Terms and Conditions
• Our Community Guidelines
• Our Safety Tips
These documents together form our complete privacy and data protection framework.
YOUR RESPONSIBILITIES:
• Please keep your account information accurate and up-to-date
• Do not share your account credentials with others
• Report any privacy concerns or security issues immediately
• Respect other users’ privacy and personal information
Thank you for trusting Pawla with your personal information. We are committed to protecting your privacy and ensuring the security of your data.

Your Data is Protected
We are committed to following industry best practices for data protection and privacy in compliance with UK GDPR and the Data Protection Act 2018. Your information is encrypted in transit and at rest, and we regularly review and update our security measures. We never sell your personal data to third parties, and you have comprehensive rights to access, correct, and delete your data at any time.

Questions About Privacy?
If you have any questions about this privacy policy or how we handle your data, please contact us at support@pawla.app. We are committed to transparency and will respond to all inquiries within 5 business days. You also have the right to file a complaint with the Information Commissioner’s Office (ICO) if you are not satisfied with how we handle your personal data.